Changing customer engagement with real-time business intelligence and Adobe Journey Optimizer

Real-Time Business Intelligence - A Game Changer

Traditionally, business intelligence is about analysing historical data, which provides valuable insights for strategic planning. But real-time business intelligence is the game-changer that makes you feel like you have a crystal ball. It gives you a live feed of your business operations and how your customers interact with them.

Adobe Journey Optimizer: optimising customer journeys

Adobe Journey Optimizer is a powerful tool for creating and managing customer journeys. It lets you design personalised experiences based on real-time data, so that your customers receive relevant content messages. It's like tailoring a suit for your customers so they receive the right content and messages.

A study by McKinsey found that companies that previously used a complex sales model, but transformed their strategy to a more digital approach, using data and analytics to reshape their sales journey towards omnichannel, realised more than 60% of sales from registered customers within just six months. With the liberation of routine transactions and tasks, and with support from new data streams and analytics to identify personalised leads, the sales team was able to focus on high-value, strategic growth opportunities.

Facts and benefits:

• Personalisation at scale: Adobe Journey Optimizer uses real-time data to tailor customer journeys, resulting in higher engagement and conversion rates.
  
  

• Instant insight: Real-time business intelligence gives you access to crucial data as it arises, allowing you to respond quickly to customer needs, market shifts and opportunities.
  
  

• Maximum efficiency: Real-time insights allow you to allocate resources and marketing budgets where they are most effective, improving ROI.
  
  

• Competitive advantage: Organisations that use the power of real-time business intelligence and Adobe Journey Optimizer can stay ahead of the competition by quickly adapting to changing market conditions.
  
  

  
  
  

  In short, real-time business intelligence combined with Adobe Journey Optimizer enables your organisation to deliver personalised, timely and efficient customer experiences. This combination ensures a competitive advantage in today's dynamic business environment.
  
  

  
  
  

At IDA, we can assist you in the decision-making process by executing a thorough review of internal data capabilities and challenges.

We are able to help manage complex data flows and leverage advanced technologies. Get in touch with us and let’s find out what we can do for you.