Customer research was conducted to find out the needs of today’s installer. Based on this feedback a new strategy and UX design were carved out for the platform.
On top of Adobe Experience Manager IDA implemented a set of flexible and reusable templates and components allowing TU to create a variety of rich and appealing content. Apart from text, images and other static elements, embedding video is also supported. All pages are fully responsive, allowing them to be viewed on any device, anywhere. And special attention was given to SEO and fast page loading speeds. With the click of a button authors can publish new content on the platform and make it available for the world to see.