In the digital age, data is king. Organisations are continuously seeking ways to collect, analyse, and utilise customer data to improve their business. But what’s the point of having all that data if you can’t reach it or if it’s scattered across multiple applications?
This is where customer data platforms (CDPs) come into play. They help organisations manage their customer data.
Let’s dive into the world of Adobe Experience Platform and explore why it is a popular choice for companies seeking a CDP solution. We look at its features and give you a real-life example to demonstrate how Adobe Experience Platform improves businesses, big and small.
Adobe Experience Platform (AEP) is a customer data platform developed by Adobe. It enables businesses to collect, unify, and standardise their customer data to create a unified customer profile. This profile offers a comprehensive view of each customer. Adobe Experience Platform is created to cooperate with other applications in the Adobe Experience Suite. This makes it easy for companies to manage and utilise their customer data across multiple channels.
Organisations choose Adobe Experience Platform for several reasons. Its main selling point is its real-time capability. This is a real game-changer in the world of CDPs. The Experience Platform is faster than any other CDP we’ve ever seen. Most other CDPs still have a delay of around 15 minutes before data can be analysed and utilised, which can be too slow for some industries.
With the Adobe Experience Platform data, it is possible to analyse and utilise data almost instantly. This makes it an ideal solution for businesses who require fast data analysis and actionable insights.
Next, the platform offers a centralised solution for managing customer data. Instead of having data scattered across multiple applications, companies can collect and organise their data in one place. This makes it easier to access and utilise the data, improving business operations.
Another important feature of Adobe Experience Platform is data governance. In this day and age, we are all set on our privacy and what our data is used for. This is why the Adobe Experience Platform has a built-in data governance privacy feature that allows organisations to label their data when it is coming into the platform. This prevents businesses from accidentally sending personal data to third-party platforms, such as Facebook.
One of the most significant advantages of Adobe Experience Platform is the ability to personalise customer experiences. By analysing customer data and creating a unified customer profile, companies can create personalised experiences that drive customer loyalty and increase sales. Curious about how you can offer your customers highly personalised and targeted content and experiences? Download our whitepaper on hyper-personalisation marketing here.
Let’s look at an example in the retail sector. Imagine having a webshop where you can see that a customer has visited a certain product category a couple of times or that the customer has visited the FAQ-page frequently about a specific product. This is important data that would flow back into the Adobe Experience Platform.
Next, this data can then be sent to your customer service platform. This enables the customer service representative to see all the previous behaviours from this customer and personalise their approach when the client reaches out.
Are you currently looking for a CDP solution? Then Adobe Experience Platform is definitely worth considering! Reach out to one of our AEP experts and let’s look at your needs to further improve your business, based on data.