What is Adobe Sensei?

What is Adobe Sensei?

Adobe Sensei represents a collective of AI functionalities across Adobe’s suite of tools. It turns data into insights marketers can use, using AI to help create targeted experiences for customers right where they are in their journey. It not only keeps customers coming back, it also leads to quicker, higher returns on marketing investments. Beyond this, Adobe Sensei enhances content creation and teamwork while offering personalised shopping experiences to customers.

Depending on the Adobe tool, Adobe Sensei’s capabilities extend further. Far from being a newcomer, Adobe Sensei has been a core part of Adobe’s offerings for some time. However, its presence was traditionally highlighted withing the functionalities of each tool.

In the wake of generative AI’s (Gen AI) growing role in daily business operations, Adobe is now positioning Sensei as distinct marketing feature, underscoring its importance in the current digital landscape.

What is generative AI or Gen AI?

If you follow any digital trends, you have probably come across some Gen AI applications, like ChatGPT, in the past few months. GenAI applications use artificial intelligence to produce new media – texts, images, video or audio – from users prompts. This innovation marks a significant leap forward in how content is created, offering unparalleled customisations and efficiency.

With AI suddenly becoming accessible to everyone in an approachable and affordable way, this technology is definitely here to stay.

While GenAI is undoubtably very interesting when creating digital experiences, Adobe Sensei lives on a completely different level than tools like ChatGPT. Adobe Sensei harnesses both the power of artificial intelligence (AI) and machine learning (ML) to revolutionise digital marketing, customer experience management, and analytics. Continue reading for more in-depth examples on how it can support your business in leveraging AI for highly-personalised digital experiences at scale.

How Adobe Sensei elevates your digital experiences

Within the Adobe Experience Cloud, Adobe Sensei can improve your operational excellence by introducing intelligent concepts to your way of working:

Customer segmentation

Adobe Sensei automates the identification of distinct customer segments by analysing behaviour, preferences, and interactions. This enables marketers to craft highly targeted campaigns, significantly enhancing engagement and conversion rates.

Personalization and targeting

Adobe Sensei helps marketers deliver personalised experiences by analysing customer data and behaviour. It enables the creation of targeted content, recommendations, and offers, optimising the overall customer journey.

Intelligent recommendations

In e-commerce and content delivery, you use Adobe Sensei to generate intelligent product and content recommendations. It enhances the relevance of suggestions to individual users, increasing the likelihood of engagement and conversion.

Optimization of Ad campaigns

Adobe Sensei optimises digital advertising campaigns by analysing performance data and adjusting parameters in real-time. It ensures you allocate that ad spend efficiently to achieve better results.

A/B Testing and Experimentation

Adobe Sensei supports A/B testing and experimentation, allowing marketers to test different content variations, design, and user experiences. It helps identify the most effective strategies for driving engagement and conversions. It can also advice on smart content recommendations, automated test analysis, personalisation, and dynamic allocation of traffic.

Integration with Adobe Analytics

Adobe Sensei is tightly integrated with Adobe Analytics within Adobe Experience Cloud. This integration enables a seamless flow of data between A/B testing experiments and analytics, providing a comprehensive view of user behaviour and experiment outcomes. Marketers can easily correlate A/B testing results with broader analytics insights.

Content intelligence

Adobe Sensei enables content intelligence by analysing and understanding the content across various digital channels. It includes automatic tagging and categorising of content, making it easier for marketers to manage and optimise their assets.

Voice and Natural Language Processing

Sensei incorporates natural language processing (NLP) capabilities, enabling better understanding and response to user queries and interactions. It is particularly relevant for chatbots and voice-activated interfaces. By integrating Adobe Sensei into Adobe Experience Cloud, Adobe aims to empower marketers and businesses with intelligent tools to create more personalised, relevant, and effective digital experiences for their customers.

Adobe Sensei in your DAM

Sensei is part of AEM, DAM, Campaign, etc. You are able to use Adobe Sensei in your Digital Asset Management System (DAM) to:

— Crop images and videos in a smart way (automatically) — Implement expiry dates — Automatically add smart tags to assets that can then be leveraged throughout other tools like Analytics

The success of Adobe Sensei and the experience cloud

Adobe is definitely not new to the game when it comes to AI. While certain tools and platforms are still finding their footing in this new AI revolution, Adobe Sensei has been in development and in operations for quite some time now, bringing an (perhaps unfair) advantage to Adobe customers who can leverage AI to speed up operational processes and increase digital marketing efficiency.

A huge additional bonus… Adobe Sensei, and all GenAI tools within Adobe Experience Cloud, have patented data privacy tools. Meaning, their models were trained with data owned by Adobe and not plucked from the internet so you don't have to worry about privacy or copyright issues. Moreover, all of the content created within Adobe can be used for commercial use.

Ready to take your next step in AI and see what Adobe Sensei can bring to the table? Contact our team to book a demo.