With two dedicated scrum teams at the moment, we have supported Philips Hue in the development of their digital strategy and supporting them with making their goals a reality. To be able to support the goals of the digital strategy team at Philips Hue, we proposed the development of an entirely new AEM environment enabling Philips Hue to work much faster than how they were working before.
The agile way of working provides new features every 2 weeks, which is presented to the business. We receive very positive reactions about the result and built out a trust relationship with signify which allows us to advice on best-practices conform the industry standards, but still keeping the customers situation in mind.
Of all Signify brands, Philips Hue started this journey and is currently live with 31 languages, 44 countries, whereof 13 countries are e-commerce sites.
Other brands are (and will be) onboarded onto this new way of working as the benefits are very tempting. The multi-brand set-up combined with a multi-brand design system, allows Signify to onboard new brands onto this new platform easily.
Authoring effiency went up drastically because of content re-use and the system is much easier to author. The page creation speed is improved with 80%. Rolling out pages from a global level to all countries is also available now, which recuded the time of managing the same site 44 times, to 1 time with some customizations.
Enabling e-commerce to more countries or other brands is just a setting and is very easy.
For Developers, we introduced a modern front-end stack and a design system. This helps to keep a clean code base that is manageable and extendable. We brought down the complexity, which allows to onboard new resources faster. At IDA, we deliver platforms with the future in mind.